PepsiCo which owns Mountain Dew has decided to end its relationship with the 30 year old rapper on Friday after he 'unapologetically' compared the beating of civil rights icon Emmett Till to rough sex in his Future's song "Karate Chop".
Lil Wayne rapped: 'Pop a lot of pain pills/'bout to put rims on my skateboard wheels/beat that p***y up like Emmett Till.'
Till was just 14 when he went to Mississippi to visiting family when he was killed for flirting with a white woman in 1955. He was beaten, had his eyes gouged out and was shot in the head before his assailants tied a cotton gin fan to his body with barbed wire and tossed his body into a river. Two white men, including the woman's husband, were acquitted of the killing by an all-white jury.
Till's death became a symbol of the inequalities faced by the African-American population in society and the legal system.
Due to this controversy, Mountain Dew released a statement therefore ending their contract with the rapper;
"We do not plan any additional work with Lil Wayne moving forward, his offensive reference to a revered civil rights icon does not reflect the values of our brand."