According to reports in the US, the new parents have moved to trademark their one-month-old baby's name.
The
power-couple have filed an application with the U.S. Patent and
Trademark Office to protect Blue Ivy's name against others using it.
The application was filed under Beyoncé's company BGK Trademark Holdings and is still pending, according to MTV.
If
approved Beyoncé, 30, and Jay-Z, 42, could use their daughter's name
for any brand or endorsements, but it is more likely they took action in
order to prevent others cashing in on their already famous offspring.
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