At last weekend's "Yeezus" listening party in Los Angeles, Kanye West premiered a short ad for the new album. Now, the video is online, posted to the front page of West's website.
The clip, which features "Keeping Up With the Kardashians" personalities Scott Disick (Kim' sister's boyfriend) and Jonathan Cheban (Kim's bestfriend), is an "American Psycho" affair, with Disick taking on the role of the film's main character, Patrick Bateman.
Check out the promo below. Note that it's fairly violent and has strong language.