Hip-hop stars, M.I and Naeto C, have been announced as headliners for this year’s Hennessy Artistry.
The historic collaboration between these two heavyweights, each of whom has made an indelible mark on the Nigerian music industry, was orchestrated earlier this year by Hennessy Cognac, the world’s leading cognac brand.
In continuation of last year’s Hennessy Artistry formula, the two rappers have been engaged to tour the leading clubs in Nigeria. They would also conceptualize, write, record and perform a theme song that will drive this year’s project. This year’s Hennessy Artistry track will be followed by a music video that will air on TV stations across Africa.
The announcement marks the start of what will be a wonderful and unforgettable experience for fans of the Hennessy Cognac brand, according to Hennessy Artistry initiative.
This is the third time M.I will be involved with the brand. In 2009, the 'Short Black Boy' supported the Hennessy Artistry urban music competition by headlining the Finale concert. While he collaborated with Sir Shina Peters in 2010, he was invited, last year, by Hennessy to travel to France alongside Banky W, Eldee and Jesse Jagz.
"The Cognac trip was eye opening. I’m really appreciative that they called me on board this year and I’m revved up to go!” MI says.
This year, Storm 360 artiste, Naeto C, will join Eldee, Banky W, Tiwa Savage, Ice Prince, Nneka, Kas, Sir Shina Peters, Bez, Mo’Cheddah, and other prominent acts, who have been featured in the Hennessy Artistry initiative.
“It is going to be an experience you won’t forget in a hurry,” says Naeto C, whose new hit ‘Tony Montana’ is making waves across the country. We are working night and day to see that this year’s Hennessy Artistry edition will be the best for Hennessy fans, music lovers and our fans. Many of our fans have been waiting for years for a Naeto C and M.I collaboration, and we both thought there was no time like the present to deliver this epic combination to them,” he adds.
Tokini Peterside, Hennessy Marketing Manager, said that the brand is glad to be working with these exceptionally talented musicians.
"The fusion of their talent brings ‘the art of blending’ to life, which is at the heart of Hennessy Artistry, a project that seeks to further the interplay between our cognac, popular culture, people and good music,” she says.
Hennessy Artistry 2012 will feature a collaboration track and music video by M.I and Naeto C as well as a 22-venue Club Tour putting the spotlight on rising artistes.
The Club Tour will begin a few weeks after the track is released in August.
Fans are expected to nominate the artistes they would like to see perform at this year’s Club Tour.
Watch below the rappers talk about working with each other and how Hennessy has had a long time history with Hip-Hop.
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