Rihanna's endorsement deal with skincare brand Nivea has been cut short. The “We Found Love” singer has appeared in a series of advertisements for the brand in celebration of its 100th anniversary and the company even sponsored her 2011 tour. But Stefan Heidenreich, the new head of Nivea’s parent company Beiersdorf, has dropped her as the face of the brand.
Heidenreich is quoted in German newspaper Welt as saying;
“The campaign starring Rihanna should have been a “no go”. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability,” said the new boss”.
Well knowing what the company stands for, Rihanna is the opposite of that... The singer has been become known for partying really hard, dressing provocatively and certainly not a positive role model.
Maybe this will be her wake up call or what do you think?
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